Virginia Satir said something to me that has resonated with me for forty years. She asked, “What do you think is the strongest instinct?” Like a robot I responded, “Survival.” For me, it had always been the strongest instinct. She said, “No, Richard. The strongest inctinct in human beings is the need to look at the familiar.” People are terrified of the unknown. In fact, sometimes people will rather kill themeselves than look at new things.

Richard Bandler, Get the Life You Want